David Prager (The Screen Savers, This Week in Tech), originally wanted to call the site “Diggnation”, but Kevin Rose wanted a simpler name. He chose the name “Digg”, because users are able to “dig” stories, out of those submitted, up to the front page. The site was called “Digg” instead of “Dig” because the domain name “dig.com” had been previously registered by the Walt Disney Internet Group.