Back in 2001 after his birthday someone in the office introduced him to online dating sites. He went back to his desk and checked out udate.com and kiss.com and lavalife/web personals. He was bored and He wanted to chat with people. He was really annoyed when he found out you had to pay for everything, he ended up telling the girl who introduced him to the sites that he could do better and make them for free, so he went and registered Plentyoffish.com.